How Do Businesses Use In-Store Music During The Holiday Season?
Posted: 20 Dec, 2019
Background music has a vital role in creating a better experience for customers and ultimately it can help convert more sales. During the holiday season, in particular, businesses can utilise in-store Christmas music to maximise sales in their busiest months.
In this article, we will be explaining the different ways businesses use background music to create a better shopping experience for customers.
Embracing the Holiday Mood
When it’s the holiday period, customers will be in the festive spirit and it’s a good idea to embrace this as a business. Many stores have seen the benefits of playing background music in-store and they have reaped the benefits. By building the right atmosphere with the right style and tempo of the music, you can effectively create a better shopping experience for your customers. Research shows that background music can influence the shopper’s moods and feelings which can encourage people to shop.
Increasing Staff Productivity
Using in-store music is not only beneficial for customers, but it’s also great for boosting the productivity of your staff. According to a 2013 study by DJS Research, 77% of businesses agreed that their staff is more productive when they are working with music in the background. During the busiest time of the year, you would ideally want your staff to be as productive as possible. However, try to have a good variation of Christmas music, otherwise, it can get repetitive and have the opposite effect on your staff.
At AKM Music, we provide an extensive library of royalty free Christmas music that is also PRS free and PPL free. This means that you can use our royalty free Christmas music in your store without needing to pay extra fees. With a comprehensive selection of Christmas tracks to choose from, our music won’t get repetitive. View our non PRS and non PPL music albums here.
‘Reduce’ Waiting Times
The holiday season is often the busiest time of the year for many businesses. Stores anticipate that they might get longer queues and playing the right music can help people be more patient when waiting. Music has a psychological effect on the perception of time which means that long queues can feel shorter. When people are occupied and entertained, they are less likely to be bored or annoyed and they will also be more likely to return to the store.
Setting the Shopping Pace
The rhythm, tempo, and volume of music correlate with the way your customers shop around. Energetic and loud music will often encourage customers to shop around at a fast pace, whereas, slow and calming music will have the opposite effect. Developing a music strategy can help businesses to control the flow of customers in their stores. For example, you may want to play faster and louder music towards the end of the day to encourage customers to quickly shop around. Alternatively, during the low periods, you can play slower music to encourage customers to browse slowly and take a good look around the store.
Browse AKM Music for Non PPL & Non PRS Music
AKM Music is a UK-based library that produces high-quality non PPL and non PRS music that is suitable for use in all types of business environments. We offer a comprehensive selection of royalty free music that is 100% cleared from PPL fees and PRS fees.
For more information about our music or licenses, please call us on 01926 864068 or you can send us an email through our contact form and we will be in touch shortly.
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